Scammers use technology and artificial intelligence (AI) to make scams more convincing, personalised and difficult to detect. They coordinate across multiple platforms simultaneously. They might contact you on social media, follow up via email and then call you, all while maintaining false identities and stories.

Scammers use AI systems to adapt their approaches based on your responses. If you question their story, they can shift tactics or provide ‘evidence’ to address your specific concerns.

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How scammers use AI to make scams more believable 

Scammers use artificial intelligence (AI) to create fake videos, clone voices and send personal messages.

Deepfake technology

Scammers use AI to create fake videos and audio recordings that look and sound real. It looks like celebrities, politicians, or even your family members are endorsing investments or products or asking for money. 

Voice cloning

Scammers can use a few seconds of a voice recording to create AI clones. They can use these clones and call you pretending to be friends or family members in distress. This makes their emergency scenarios and appeals for help feel real.

Personalised messaging at scale

AI helps scammers create thousands of personalised emails, texts, and social media messages using personal information found online. These messages may reference your specific interests, location, and other personal details.
 

Always take the time to call your friend or family member back on their real number to check. Don’t reply to a message from a new number claiming it’s your friend or family member. A personalised message doesn’t make it legitimate.

Scammers can find basic information about you online.

 

Sophisticated website and document creation

Scammers make fake websites and official-looking documents that are hard to identify as a scam.

Mirror websites

Scammers use AI tools to create perfect copies of real websites, with working contact forms and customer service features. They use the same logo and branding of the real websites making them harder to detect. These fake sites can be built and go live within hours of a real company launching a new service.

Fake documentation

Professional-looking certificates, licences, and official documents can be created in minutes. Different types of scams might do these:

  • investment scammers create fake regulatory documentation
  • romance scammers can generate fake passports and work permits.

Always type web addresses directly into your browser rather than clicking links in emails, messages or social media advertisements.

Verify an organisation that has called you by calling them back on a number you find yourself on their official website or app.

Social media and dating profile manipulation

Criminals are creating fake online personas to form relationships with victims before defrauding them. They use artificial intelligence to generate fake photos and videos and have multiple conversations at the same time. This allows them to gain the trust of many victims at once.

Enhanced fake social media and dating profiles

Scammers use AI to modify existing images and create photo albums of someone who doesn’t exist. They can make consistent-looking pictures from different places and times to build believable online profiles.

Automated conversations

AI chatbots can have conversations with multiple people at the same time. The chatbots learn from each interaction to become more convincing. These chatbots remember personal details and can maintain fake personalities for months. 
 

Never send money to someone you’ve only met online no matter how many photos they’ve shared or how long you’ve been talking.

Financial technology manipulation

Scammers create fake investment platforms and exploit the complexity of cryptocurrency to make fraudulent financial schemes appear legitimate and profitable.

Fake trading platforms

Scammers create fake investment platforms that look and function like real trading apps. These platforms show realistic market data and fake profit growth to convince you their investments are performing well.

Cryptocurrency complexity

The technical complexity of cryptocurrency transactions makes it easier for scammers to confuse victims about where their money is really going. They use people’s limited understanding of block chain technology to make fraudulent transactions seem legitimate.

Always call the official phone number of the organisation to check. Do an internet search to see if there are warnings about any investment scam.

Check the ASIC website to confirm if the person offering the investment is licenced.