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Punters are being warned to watch out for betting and sports investment scams which falsely promise high odds and big returns on Cup Day.

The ACCC is warning people to be on the lookout for scammers who are trying to con their victims into paying for scams with Apple iTunes gift cards.

Nearly 6000 businesses reported being targeted by scams in 2016 according to the Australian Competition and Consumer Commission’s Targeting Scams report, with losses totalling around $3.8 million, an increase of almost 31 per cent.

The Australian Competition and Consumer Commission is warning online shoppers to be wary of scammers masquerading as legitimate online retailers, often selling well-known brands at too-good-to-be-true prices.