Scams work because they look like the real thing and catch you off guard when you’re not expecting it.
Scammers take advantage of new technology, new products or services and major events. They use them to create believable stories that convince you to give them your money or personal details.
Always stop, think and check before you act. Scammers rely on you not spotting these warning signs because you're in a hurry, you don't want to miss something that looks like a great deal, or because it seems like it's from someone you trust.